Compass in the Market

Jeep is going to have a tough time selling the Compass. Sure it's the least expensive vehicle on the lot, but it doesn't deliver as an SUV, even a small one. Its price and just-average fuel economy keep it out of the compact car debate. In the end, it's this weird limbo that makes it hard to justify the Compass to a real-world buyer. If someone wants economy and utility, they'll stick with a Mazda3 or another hatchback. If they want an SUV for higher ride height and more cargo room, they'll get a RAV4 or even the Jeep Liberty. Trying to be all things to all people, the Compass ends up not winning over any segment.

    See also:

    Be Reasonable With Requests
    If you list a number of items and you must have your vehicle by the end of the day, discuss the situation with the service advisor and list the items in order of priority. At many authorized deal ...

    Heated Seats — If Equipped
    On some models, the front driver and passenger seats may be equipped with heaters in both the seat cushions and seatbacks. There are two heated seat switches that allow the driver and passenger ...

    Play Mode
    When switched to iPod /USB/MP3 control mode, the iPod or external USB device automatically starts Play mode. In Play mode, the following buttons on the radio faceplate may be used to control the i ...