Compass in the Market
Jeep is going to have a tough time selling the Compass. Sure it's the least expensive vehicle on the lot, but it doesn't deliver as an SUV, even a small one. Its price and just-average fuel economy keep it out of the compact car debate. In the end, it's this weird limbo that makes it hard to justify the Compass to a real-world buyer. If someone wants economy and utility, they'll stick with a Mazda3 or another hatchback. If they want an SUV for higher ride height and more cargo room, they'll get a RAV4 or even the Jeep Liberty. Trying to be all things to all people, the Compass ends up not winning over any segment.
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