Blind to the Value

As equipped, our test Patriot Limited 4x4's price was $29,700, and people found that hard to stomach. Dig deeper, and you find the base price for this trim is $24,550, which is a bit lower than that of the CR-V's and Tucson's higher trim levels (see them compared). The roughly $5,000 difference amounted to our Patriot's long list of options, including the automatic transmission, a moonroof and a premium stereo with unique flip-down rear speakers in the liftgate. There's also remote start, Bluetooth phone connectivity, HomeLink, an auto-dimming rearview mirror, a cargo cover, roof-rack crossbars, a readout for the tire pressure monitoring system and more. The in-dash multimedia system included a well-executed navigation system with a free year of Sirius Traffic Service. It also featured both analog and digital jacks for playing and controlling audio sources and for loading songs and photos onto the onboard hard disk drive.

It's actually a lot of features for the money, but there's such a disconnect between the price and the perception of quality that people seemed blind to the value of the added options. If this doesn't illustrate the importance of aesthetic quality, nothing will.

    See also:

    Customer-Programmable Features (System Setup)
    Personal Settings allows you to set and recall features when the transmission is in PARK. If the transmission is out of PARK or the vehicle begins moving, a warning message SETUP NOT AVAILABLE, ...

    Remote Unlock Sequence
    When Unlock Driver Door Only On 1st Press is selected, only the driver’s door will unlock on the first press of the RKE transmitter UNLOCK button. When Driver Door 1st Press is selected, you m ...

    Opening Sunroof — Express
    Press the switch rearward and release it within one-half second and the sunroof will open automatically from any position. The sunroof will open fully and stop automatically. This is called “Ex ...